Nothing much of interest to GDP or the stock market ever happens in Urugi Village. Yet there is an unexpectedly resilient human ecosystem here. What answers could places like Urugi offer for an environmentally-sane future?
Today’s eco branding is no longer here to better the world, but to exploit consumer demand, making us feel rewarded for consuming. So, how does the marketplace get away with ruining the world, and yet claiming credit for fixing it at the same time?